I love photographing families and new babies, its an honour for me to be able to create beautiful images for families to remember an incredibly special time in their lives.
There is a lot that goes into running this business and it's not all about the photos. So today I wanted to share some of what goes on behind the scenes here at Family Photography by Natarsha March.
I thought I would start by pulling back the curtain and sharing what goes into a newborn photography session.
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Lighting - levels and angles
One of the first things to look for and most important parts of any photography, you need to have the right amount of light and coming from the right angle. For example, if the light source is coming from below a face, the shadows start to look like when you tell a spooky story with a torch under your chin - not flattering for a portrait!
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Posing - natural and comfortable
You will see complicated poses in high fashion magazines, and thats where they are supposed to be. Personally I like people to look comfortable and natural, and this includes newborns. For most of us, just looking healthy and happy and comfortable in your family portrait is the main objective.
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Props - simple and balanced
Photographers like to have lots so that we can offer a great variety of imagery to our clients. I have very few props for a newborn photographer - around 6 baskets and 5 boxes of blankets/fluff. I don't do elaborate set-ups as I like to ensure your baby is the main subject in the photo.
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Camera - angles, focus, exposure
The next step is to capture the images perfectly. This means shooting from a good angle, perfectly exposed so nothing is too bright or too dark and to have the eyes sharp in focus.
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Processing - RAW and artistic
Right after the session I import your photos to my computer and back them up.
In digital processing the RAW processing is done first, kind of like developing the film from an analog camera.
A RAW file is like like a negative. The camera captures very large files with every speck of detail. This large file is then brought into processing software where we can develop the image to be a perfect foundation for artistic editing.
I set the white balance (the colour tone of the photo) and ensure that there are no parts too bright and no parts too dark. I also reduce any noise/grain in the file so that its a beautiful clear, sharp, well exposed and vibrant photo.
This clean photo is then saved and opened in photoshop where I do the artistic editing such as removing spots, balancing skin tones and any artistic colour grades.
Thats the end of the photographic process!
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But we are not done. Not by a long way!
Next the photos are loaded to your online gallery. Once you choose your favourites. I create your facebook timeline cover and birth announcement card.
Selected photos are then loaded into the album design software and I custom design every album. I send a digital preview of your album before submitting to print.
The mobile app is created and I write a blog post about your session.
When the album arrives back from the printers I check it over then package it up and post it out.
When you order print products, each file is specifically prepared for the print size and medium you choose. Once approved by you I send to print and again I check each piece over before delivering to you.
I often create video slideshows from your session that I share on my Facebook page and Youtube channel.
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Some of the most important and largest aspects of being a family and newborn photographer have absolutely nothing to do with photography:
Marketing
Getting my business name out so that people who want my services can find me
Business plan
Ensuring that my business is growing in the right direction
Accounting
Keeping all my books in order, invoices, expenses, taxes
Style and brand
Ensuring that my brand and photography style pair well and look great
Design
Creating new original and personal templates for my birth announcements/facebook/marketing materials
Education
Constantly evolving all aspects of my photography and business management
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I work hard every day to ensure that when you come for your newborn session, you are enjoying a fluid, stress free and relaxed experience resulting in the most beautiful family photos to commemorate welcoming your newest family member.
I want you to enjoy your entire experience, from how you find me right through to receiving your album and prints.
Everything I do is with you in mind, to make it simple, comfortable, relaxed, easy. And of course, I want you to love your photos!
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Brisbane Newborn Photographer | Brisbane Family Photographer
