Natarsha March
Accredited Professional Photographer
It has been a massive week for me with a huge personal achievement: I was accepted into the Australian Institute of Professional Photographers - the AIPP. This has been something I have longed for and worked towards since moving from a hobby to a business back in 2012.
Being a member of the AIPP provides a point of difference in this highly competitive and unregulated industry. It is a means of telling families that I have been assessed to a professional standard and abide by a published Code of Professional Practice, Membership Terms and Conditions and Accredited Business Requirements.
The AIPP is the only recognised professional imaging membership body in Australia and it is a great honour to be a member.
In order to be accepted, amongst other submission criteria was of course, a portfolio of 20 images for critique. I chose images that showed the range of work I do, from newborn to family to cake smash, studio setting and outdoor, posed and candid. You can see my portfolio submitted images below.
In order to be accepted, amongst other submission criteria was of course, a portfolio of 20 images for critique. I chose images that showed the range of work I do, from newborn to family to cake smash, studio setting and outdoor, posed and candid. You can see my portfolio submitted images below.
It is not a pre-requisite to have a qualification in photography. Being a member of the AIPP is the qualification. It shows that the industry recognises the member as producing a high standard of photographic work and practicing legal and ethical business operations.
WHAT IT MEANS FOR ME
It is a badge that indicates quality work and professionalism in an unregulated industry
I can enter AIPP competitions and earn official credits as a professional photographer
I will continue to take courses and ongoing training in photography, business management, image processing and more
WHAT IT MEANS FOR YOU
Your photographer is experienced in posing, capturing and processing portraits
You're working with someone who is evaluated by a team of their peers to ensure a top quality standard of work.
Your photographer keeps safety at the forefront of the session. From newborn posing to family sessions at the beach, your safety is top priority.
Your images are kept on file for minimum of 4 years.
You are working with someone who runs their business ethically - there have never been, and will never be, high pressure sales tactics.
Your happiness with your photos is guaranteed or your money back.
You are working with someone who values their work and is constantly striving to improve and grow as an artist.
Your photographer is insured. This is a vital safety net not always adhered to by unregulated photographers.
WHAT IS CHANGING
Ummm.... well to be honest, not much!
You will see the AIPP logo alongside my logo now, but thats about it.
The thing is, none of the required business practices for AIPP members are new for Family Photography by Natarsha March. I have always run my business with you and your family in mind. I have been insured since 2013, I would never use emotional blackmail to boost sales, I always want to learn and grow and give your family the best experience possible, because I know people book me to document the important milestones in their lives and those memories need to shine in your memory as well as on your walls.
SOME WARM FUZZIES
My daughters Sophie who shares my studio space and packs away her favourite toys every time I have a shoot, and Charlotte who has been my test bunny for just about every single new prop, backdrop, lens or new location and always with a big smile, please don't ever stop being so awesome.
To my mothers group, the ones who started it all back in 2011 when you asked me to photograph your babies, and to all the families I have photographed, your support of my business and growth as a photographer to capture your family memories, that is exactly why I love doing what I do.
This is an achievement for all of us, I can't thank you all enough. I am living my dream, creating beautiful meaningful images of families while raising my own.
Huge hugs all round!
From Tarsh xo
From Tarsh xo
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Here are the photos I submitted with my application:
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Brisbane Family Photographer | Brisbane Newborn Photographer
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